Sunday, October 5, 2014

Social Media: Facebook & Politics



Recently I've seen a lot of talk about social media and its influence on people. Whether a user checks with accounts daily, hourly or by the minute someone is always posting new information, photos or other data that can be absorbed with the mind. A new site I've seen is "Facebook for Business" a new form of Facebook used to help organizations reach out to potential voters and participants.

There are a few key steps Facebook as published on its main page, view them here, 1st you must of course, reach out to your friends. Facebook encourages organizations to use pages, events and advertisements to get their voter's attention and spread the word about them by liking their page. 2nd of course is to deepen your connection with your voter, perhaps Facebook means for the organization to post inspirational messages, it would be too much work to reply to all of their followers. Instead of posting about their political plans and ideas they post about their upcoming events they wish for you to attend, not why to attend them. Look at President Barack Obama's Facebook page here, what do you think about how his page is run? These both fall under the organization between elections section, the actual election still has yet to come.

Another important task Facebook says is to activate your voters, inspire them and build your communications with them by building your email lists. These tasks, while helpful for a newer candidate and smaller campaigns, can lead people to misguide their audience to vote for any suggestion they have. Instead of trying to win your voters over with facts and important notices of your plans, Facebook seems to encourage you to advertise your name and brand as much as possible so that when it comes time to vote, they'll simply remember you name and that'll be enough incentive for them to vote for a candidate.

What do you believe? Should major political candidates rely on Facebook to kick off their campaigns? Is there another way you would prefer someone were to contact you about your preference in voting? What do you prefer they speak about on Facebook when running a campaign page?

1 comment:

  1. I think politicians these days are all banking on voters simply remembering their name, not what they stand for. I think Facebook is as good as any way for a politician to connect with their voters! I don't like it as the main advertising for the politician, but for simply connecting with voters it works. Almost everyone (of voting age) has a Facebook. As for President Obama's Facebook, I like the use of pictures and graphs. People will not always read the story or click the link, but looking at a picture is easy enough.

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