Has anyone ever realized
that there are specific guidelines for how to broadcast any political campaign?
I sure didn’t know until getting curious how politicians begin their campaigns
on the television.
According to this manual
explaining all of the terms and conditions to broadcasting a campaign one of
the first things is the duty to the public. They are supposed to make sure that
the public are informed of any topics related to the election, including
information on the parties, candidates and voting process. Yet another
guideline is the duty to impartiality. This guideline is clearly blurred, and
I’m sure it is an intentional moment of impaired vision.
These guidelines are
supposed to keep the airing of elections and campaigns unbiased and
non-discriminatory, however they don’t seem to do so. Do you believe, based on any elections you’ve seen
broadcasted, that even one of these guidelines are followed?
Please look at the link
below for all of the guidelines. A few of the major ones that caught my eye
were:
Guideline 2: Duty of Balance
and Impartiality
Publicly owned or funded
media have a duty to be balanced and impartial in their election reporting and
not to discriminate against any political party or candidate.
Guideline 8: News Coverage
Publicly owned or funded
media should be particularly scrupulous in complying with their obligations of
balance and impartiality in their news and current affairs reporting
Guideline
12: Opinion Polls and Election Projections
If a broadcaster publishes
the results of an opinion poll or election projection, it should strive to
report the results fairly.
http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/CI/CI/pdf/guidelines_for_election_broadcasting_en.pdf




